Jeffrey at Arnee, packaged deal?

AFTER his successful stint as an indie director in Silong, Jeffrey Hidalgo was tasked to direct an event sa One Esplanade sa 3rd anniversary ng BSY beauty products.

Kaya rin doble ang excitement ni Jeff eh, dahil ang sister niyang si Arnee Hidalgo pa pala ang endorser nito na siya ring kumanta ng theme song.

Packaged deal na ba sila sa mga corporate show?

“Hindi naman,” ayon sa endorser nito na si Arnee. ”When the people from Iface, Inc. na distributors ng BSY dito came to know that Jeff not only sings but directs, siya na ang in-invite nila to direct. Kung may music din lang naman, may connect naman.”

At may maganda rin siyang role kahit maliit sa Silong.

“Hindi talaga maiaalis. Parang proyekto ng pamilya. Na parang dito rin sa BSY. It is a fashionable fun and affordable cosmetics brand from Australia. Pero happy ang Australian Trade Commissioner na si Ms. Natasha Monks and even the Watsons Philippines General Manager na si Robert Sun and BYS Founder and Owner na si Ed Aitken sa naging pagtanggap din dito sa atin ng kanilang produkto. Kaya ngayong nag-three years na, they are really aiming to make it bigger, bolder and brighter.”

It’s a tough task to be a brand ambassadress, ha!

HARDTALK – Pilar Mateo