FOR two consecutive years, SM Supermalls was named one of the winners in the prestigious World Retail Awards. This 2021, the country’s foremost chain of shopping malls wins in the Customer Experience Breakthrough category for its #AweSMLearning Phygital Campaign, besting top retail stores from other countries. With play-on-words ‘awesome’, ‘learning’, and ‘SM’, #AweSMLearning is a first-of-its-kind initiative that aimed to …
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