Wednesday , February 28 2024
SM Supermalls, World Retail Awards, #AweSMLearning Phygital Campaign

SM Supermalls wins in the World Retail Awards via #AweSMLearning Phygital Campaign

FOR two consecutive years, SM Supermalls was named one of the winners in the prestigious World Retail Awards.

This 2021, the country’s foremost chain of shopping malls wins in the Customer Experience Breakthrough category for its #AweSMLearning Phygital Campaign, besting top retail stores from other countries.

With play-on-words ‘awesome’, ‘learning’, and ‘SM’, #AweSMLearning is a first-of-its-kind initiative that aimed to address the Filipino parents’ painpoints in Distance Learning brought forth by the COVID-19 pandemic and the unprecedented shutdown of schools.

“Through #AweSMLearning, SM has found a new way to create a more meaningful customer experience for a new breed of shoppers — the homeschooling market,” said Jonjon San Agustin, SM Supermalls senior vice president for marketing.

“By listening closely to their needs and sentiments, we were able to provide a unique kind of customer experience inspired and powered by them. SM assured our shoppers that we were with them ‘phygitally’ and ready to serve wherever they felt safest and most convenient at — whether inside our malls or via digital through our different online shopping services like SM Malls Online app and SM Call to Deliver.”

World Retail Awards
SM Supermalls, World Retail Awards, #AweSMLearning Phygital Campaign inside

In a school year unlike any other, the #AweSMLearning campaign helped kids and parents share more fun moments together as SM treated them different fun homeschooling tips and several interactive virtual activities like the #AweSMLearning Online Workshops and the #SMSuperKidsDay Virtual Party. As a result, the campaign received an overwhelming support from parents who considered SM as a partner, enabling them to assume a bigger role in supporting their children transition to a new way of learning.

With the win at the 2021 World Retail Award and the tremendous support the campaign received, SM Supermalls will continue on with the #AweSMLearning campaign to help distant learning be more innovative and adaptable to a generation of virtual students.

Past winners of the World Retail Awards include the Alibaba Group, Walmart, Amazon, Starbucks, Nike, Tesco, L’Occitane, Tommy Hilfiger, and Marks & Spencer, among other global brands.

Launched in 2007, the World Retail Awards is the only global industry event that recognizes and honors retail excellence. The awards attract entries from hundreds of retailers from over 50 countries, allowing brands to display their innovation and excellence across a variety of segments of the industry.

For more SM updates, visit www.smsupermalls.com or follow @SMSupermalls on all social media platforms.

About hataw tabloid

Check Also

Law court case dismissed

Sa Jemboy Baltazar case
PULIS GUILTY SA HOMICIDE, 4 KABARO, 4 BUWAN KULONG BUGAYONG, ABSUWELTO 

“GANOON LANG? Makalalaya lang sila, sana maramdaman din nila ‘yung nararamdaman ng pamilya ko ngayon …

Sa kasong Statutory Rape LAGUNA REGIONAL LEVEL NA MWP INARESTO NG MAGDALENA POLICE

Sa kasong Statutory Rape
LAGUNA REGIONAL LEVEL NA MWP INARESTO NG MAGDALENA POLICE

CAMP B/GEN. PACIANO RIZAL – Arestado ang isang most wanted person (MWP) sa regional level …

DSWD Project LAWA BINHI DRT Bulacan

DSWD Inilunsad ang Project LAWA at BINHI sa DRT, Bulacan

SA layuning matugunan ang mga epekto ng El Niño phenomenon sa mga mahihirap at mahihinang …

PNP PRO3

PRO3 pinuri ng COA sa pananalapi, at sa 2024 exit conference

NAKATANGGAP ng mataas na papuri ang Police Regional Office 3 (PRO3) sa 2024 Commission on …

Rapist ng Quezon Province nagtago, nalambat sa Bulacan

Rapist ng Quezon Province nagtago, nalambat sa Bulacan

ISANG pugante na may kasong panggagahasa sa Quezon Province ang nahulog sa kamay ng batas …