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IBINALITA ni Movie and Television Review and Classification Board (MTRCB) chair Lala Sotto na maayos ang pakikipag-partner nila sa Subscription Video-on-Demand (SVOD) platform na Netflixpara mai-promote ang Responsableng Panonood sa mga manonood.
“It’s such a great opportunity that we were able to come up with this partnership with Netflix,” ani Sotto nang makausap namin ito sa courtesy call ng Society of Philippine Entertainment Editors (SPEEd) kamakailan sa MTRCB office sa Timog, QC.
Anang chairman ng MTRCB, klaro sila sa pagsasabing sinusunod nila ang mandato ng MTRCB sa pakikipag-usap sa Netflix.
“We want to be very clear. We want clear guidelines. That’s why we are proposing an amendment to the charter.
“But with the Netflix, it’s been great. That’s why we’ve been fostering partnerships with the online streaming providers gaya ng Netflix, Amazon Prime, and all the others.
“We’ve already started to reach out and we’re already in dialogues, but it all began talaga with Netflix.
“So I’m just thankful because this is a good way, ‘di ba? When you’re partners, you work together and you understand each other better.
“Communication lines are open without the animosity, without having to go against each other. So you have healthy discussions. And that’s what Netflix and MTRCB is today,” paliwanag ni Sotto.
Iginiit pa ni Chair Lala na ginagawa nila ang pakikipag-usap sa mga streaming platform para maprotektahan ang pag-iisip lalo na ng mga kabataan para maiwasan ang pagkalito ng mga kabataan.
“And so this is the Presidential Decree No. 1986. According to the PD 1986, the MTRCB Charter — walang malinaw na guidelines as to our jurisdiction over online streamers or on-demand video providers because it was created during the time when there was no internet yet.
“May ‘interconnected networks’ na sa ilang mga bansa noong 1980s na nag-umpisa ang MTRCB, pero ang may access pa lang noon ay researchers at academicians.
Noong 1989 lumutang ang commercial Internet service providers (ISPs) sa USA at Australia, at unti-unting lumaganap maging sa Pilipinas noong kalagitnaan ng 1990s.
Pero actually, technically, mayroon, eh, kasi pelikula pa rin siya.”
Ibinahagi pa ni Sotto na tumutugon naman ang Netflix sa MTRCB at tuloy-tuloy ang kanilang pag-uusap.
“And I appreciate them so much because they respect the mandate of the MTRCB.
“So we’ve turned out to be very good partners with them. So they’re aware of the Responsableng Panonood program that I have started.
“So, Responsableng Panonood is all about empowering and equipping the parents, engaging the parents, encouraging them to be very much involved with their children’s viewing habits.
“And so it’s surprising to learn that other supervising adults and parents are not aware of parental control features in most of the apps.
“And that’s what I want the parents to know, that they have that power and they should exercise that right of theirs to be able to choose the kind of content that their children are exposed to.”
Sinabi pa ni Chair Lala na naiintindihan ng mga taga-Netflix ang core Filipino values.
“Netflix will take into consideration in their classification ratings whatever material or film that they will be choosing to exhibit in our country.
“They’ll be considering these core Filipino values, and they support the Responsableng Panonood program.” (MVN)
