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MR.DIY Philippines marked a historic milestone with the grand opening of its 500th store in Panglao, Bohol last February 16, 2024. Joining the celebration were MR.DIY Philippines’ celebrity endorsers Doug and Cheska of Team Kramer.
The grand reveal, a momentous occasion, witnessed Doug and Cheska Kramer, alongside Ms. Roselle Andaya, CEO of MR.DIY Philippines, pressing the button to officially inaugurate the new MR.DIY Panglao, Bohol store. The grand opening featured Hudyaka dancers of Panglao, Bohol raising the Mural Painted roll-up, followed by a vibrant local festive celebration with mob dancers showcasing the brand’s jingle.
In a joint statement, Doug and Cheska Kramer expressed their joy and gratitude, saying, “We’re so happy we are here in Bohol and most especially to be able to open the 500th store here and be part of this milestone. Congratulations MR.DIY Philippines management, Grabe the growth and we are just so honored to be part of this family.”
The Media Round Table, led by MR.DIY Philippines CEO Ms. Roselle Andaya, and Mr. Charles Salecina, MR.DIY Philippines Deputy Head for Marketing featured Doug and Cheska Kramer, MR.DIY Philippines Celebrity Endorsers. Local media had the opportunity to engage with the panelists, gaining insights into the couple’s journey as celebrity endorsers.
Responding to questions about their experience, Doug and Cheska Kramer emphasized MR.DIY’s commitment to convenience, quality, and affordability. They highlighted the brand’s strategic expansion efforts, ensuring each store positively contributes to the community it serves.
Reflecting on their participation in Sinulog 2024, the Kramers shared their memorable experience being part of the MR.DIY Float Parade, connecting with the local community in a vibrant celebration. They also praised MR.DIY for being embraced by the people during such cultural events.
Acknowledging MR.DIY’s Acts of Kindness Campaign, Cheska Kramer expressed her happiness and pride, stating, “We are so happy and so proud to be part of a company that has the initiative to give back to the community.”
The event also included the announcement of winners from the MR.DIY Holi-DIY, where Doug and Cheska Kramer revealed the fortunate recipient of a Jetour X-70 Travel.
Following the discussion, a motorcade commenced from the MR.DIY store, featuring the float from the Sinulog Grand Float Parade, alongside Doug and Cheska Kramer, Tuktuk Toda Riders of Panglao, JCI Chocolate Hills, Francisco Dagohoy Eagles Club, and Brgy. Bil-isan Hudyaka Dancers, symbolizing unity and celebration.
As MR.DIY Philippines continues to expand, the brand remains committed to its core values of quality, affordability, and community engagement, with Doug and Cheska Kramer standing as proud ambassadors of these principles.
To know more about MR.DIY’s Milestones, head to MR.DIY’s official website at www.mrdiy.com/ph or follow /mrdiyPH on Facebook, and @mrdiy.philippines on Instagram and TikTok. You can also check out MR.DIY’s stores nationwide here: https://www.mrdiy.com/ph/storelocator.
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About MR.DIY
MR.DIY is one of the largest home improvement retailers with more than 2,000 stores across Southeast Asia including Malaysia, Thailand, Indonesia, Singapore, Brunei, Philippines, Cambodia, India, and Europe in Turkey and Spain. The home improvement retailer has dedicated itself to making a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide.
All MR.DIY stores are managed directly, and the company often works in collaboration with other mass merchandise retailers or owners of malls or shopfront properties. MR.DIY stores offer a wide selection of — approximately 18,000 SKUs — across 5 major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising amongst other toys, car accessories, jewelry, and cosmetics).
The company strives to put customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality, and value for money, holding true to the company’s motto of “ALWAYS LOW PRICES”. Visit www.mrdiy.com/ph/ for more details.
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