Globe, Kumu magkaisa sa #UniteVsHunger ng The Hapag Movement

MASAYANG sinalubong ng Globe sa pakikiisa ng Kumu, ang pinakamalaking Pinoy social entertainment app, bilang pinakabagong partner para sa Hapag Movement.

Ang pagsasanib-puwersa ay nagmarka sa Hapag Movement’s bilang kauna-unahang official digital platform collaboration na makapagbibigay ng dagdag na channel para sa #UniteVsHunger campaign na makatutulong itaas ang kaalaman ukol sa food insecurity at para mas maging madali sa publiko na makapagbigay suporta sa mga nangangailangan.

“Our vision behind the Hapag Movement is to bring nation-builders together to achieve sustainable and inclusive development, leveraging technology to democratize their ability to help.  With Kumu signing up as our first-ever digital and social platform partner, we can scale the reach of the campaign, uniting more Filipinos across the world to stand behind this worthy cause,” ani Yoly Crisanto, Globe Group Chief Sustainability and Corporate Communications Officer.

Ang Kumu ay proudly Filipino-made at isa sa pinakamalaking Pinoy social entertainment app simula nang mailunsad ito noong 2018.  Nakikita kasi rito ang masaya at mapagmahal na spirit ng mga Pinoy sa pamamagitan ng kanilang unique  innovations sa livestreaming at social media. Sa kasalukuyan, umaabot sa mahigit 15 million app downloads globally ag around 60 million livestreams watched per month mayroon ang Kumu.

“From Day 1, Kumu’s mission has always been to champion Filipino voices from across the world. We are honored to mobilize our platform in support of the Hapag Movement and share its vision of uplifting Filipino lives through supplemental feeding and livelihood. With our large overseas Filipino user base, we know the Filipino diaspora will be moved to lend a hand to kababayans in need,” sambit naman ni Diana Dayao, Kumu’s Head of Corporate Social Responsibility.

Ang partnership ng Globe at Kumu ay naisakatuparan matapos ang matagumpay na  paglalabas ng GMusicFest sa Kumu noong September, 2022 bilang parte ng Globe’s GDay celebration. Napakilos ang mga Kumu users na mag-donate ng Kumu diamonds noong GMusicFest stream bilang suporta sa Hapag Movement’s cause.

Natutulungan ng Hapag Movement ang problema sa pagkagutom at kawalan ng trabaho na milyong netizen ang apektado lalo na ang may mga mababang kita. Natutulungan silang makipag-konek sa multi-sectoral partners at mobilizing local at international donations mula sa multiple sources.

“The Hapag Movement is lifting barriers for people who want to help our beneficiary communities in need. In the same way, we are lifting the barriers for families experiencing hunger to make a viable living through the livelihood training we provide,” dagdag pa ni Crisanto.

Bukod sa Kumu, maaari rin maidaan ang donasyon ng mga Globe customer sa Hapag Movement gamit ang GCash, Globe Rewards via the GlobeOne app, at credit cards sa pamamagitna ng Globe of Good website.