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SM Supermalls is here to serve all the love and all the fun you deserve this Pride Month! From June 21 to 30, 2025, get ready to strut, slay, and snap your way through dazzling pop-up installations, drag shows, disco nights, and the country’s most colorful run yet. So, gather your best Judys and live your loudest, proudest life with this ultimate Pride Month guide only at SM.
Glow up at our Pride spots and GOBO light projections
Ready for your main character moment? SM malls will glow up with Pride installations made for serving looks and showing off your truest self. And when the sun goes down, the Pride party comes out! Keep your eyes peeled for stunning GOBO light projections at the SM malls—lighting up the night with love and rainbows.
Werk the runway at the Pride Run Year 2
SM Seaside – June 22 | SM Mall of Asia – June 29 | SM Lanang – June 29
Get those laces tight and your energy high because the iconic Pride Run is back to snatch trophies and spread rainbow vibes nationwide! Brought to you by SM and RUNRIO, this year’s run is going big in Manila, Cebu, and Davao to champion love, equality, and your personal best time.
Run, jog, or strut: pick between the 10K, 5K, 3K, or the ultra-cute 1K dog run (yes, fur babies serve looks too with a Pride bandana, of course!). Bag your colorful race kit, cross that finish line, and flex that stunning rainbow medal.
And to spice things up, there’s a costume contest this year, too! So channel your inner icon and werk the mainstage post-run. May the most extra outfit win!
Cheer for your fave Pride Divas
June 28–29
The stage is set and the queens are ready to SERVE! The SM malls are hosting glitter-drenched drag shows where fabulous impersonators and Pride performers slay every note and every twirl. Bring your loudest cheers and your biggest applause. You won’t want to miss this!
Skate and sparkle at Pride on Ice
June 28–29 | SM Skating at Megamall & Seaside
Put on your skates and get grooving at SM Skating at MOA, Megamall, and Seaside—now decked out with rainbow disco lights and beats to make you spin, dip, and twirl with Pride.
March loud, shine proud at the Pride parade
June 22–23
Suit up in your fiercest rainbow ‘fit and join the Pride Parade! Bring your boldest, brightest, most unapologetically YOU costume and march alongside the LGBTQIA+ fam and allies. Let the world know we’re here, we’re queer, and we’re not toning it down anytime soon!
Post it, tag it, and spread the Pride love online
Pride doesn’t stop when you leave the mall. Follow SM Supermalls on social for fresh content, surprise giveaways, and all the behind-the-scenes tea. Don’t forget to flex your best moments with #PrideLoveAtSM and show the world how you slayed this Pride!
This June, it’s all about celebrating YOU: fierce, fearless, and fabulously free. Visit www.smsupermalls.com or follow @SMSupermalls on social media for more Pride Month updates. See you at the mall, bestie!
