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In a move that merges entertainment, inclusivity, and brand excitement, Hotel Sogo has officially launched the SOGO DANCE REVOLUTION—a nationwide dance competition open to groups of four to eight members, aged 18 and above, offering ₱100,000 worth of prizes in cash and staycation perks.
Designed as the hotel’s biggest campaign for 2025, the SOGO DANCE REVOLUTION is not just a contest—it’s a nationwide celebration of dance, teamwork, and Filipino creativity.
“We want to highlight the real dance talent of the Filipino people—those who bring energy, rhythm, and positive spirit wherever they go,” said by Ms. Sue Geminiano, Hotel Sogo Marketing Manager. “This contest allows groups to bond, express themselves, and possibly win big while doing something they love.
A Digital-First Dance Challenge
To join, dance crews must produce a 30–60 second video featuring original, creative, and family-friendly choreography. Entries should be posted on TikTok, Facebook, or Instagram, with the caption:
“We’re joining the SOGO DANCE REVOLUTION! Support our entry by liking and sharing!
#SogoDanceRevolution #HotelSogo #SogoDanceShowdown”
The video must tag @hotelsogo and be set to public. All members must follow Hotel Sogo’s official social media pages, and the group must register via an online form or QR code available at any Hotel Sogo branch nationwide.
The deadline for submission is September 5, 2025.
Judging and the Grand Finals
From all valid entries, top-performing groups will be selected based on the following criteria:
- Dance Skills & Choreography – 40%
- Social Media Engagement – 30%
- Creativity & Overall Look – 20%
- Confidence & Energy – 10%
These finalists will advance to a Grand Finals Showdown, where they will perform live before a panel of celebrity judges and a cheering crowd.
Prizes include a grand champion title, a possible official ambassadorship, and a share of the ₱100,000 prize pool. One group will also receive a Special Award for Most Engaged Group, based on social media virality and shares.
A Movement of Dance, Community, and Filipino Pride
Hotel Sogo, widely recognized for its “So Clean, So Good” brand promise, continues to expand its footprint beyond hospitality. This latest campaign reflects the brand’s commitment to community engagement and youth empowerment through digital platforms.
“We’ve always believed in creating opportunities that are fun, meaningful, and community-driven,” added by Ms, Geminiano. “SOGO DANCE REVOLUTION embodies our commitment to give ordinary Filipinos extraordinary moments.”
Finalists will be announced on Hotel Sogo’s social media pages, and the Grand Finals will be held at a to-be-announced venue later this year.
For full mechanics and contest updates, visit www.hotelsogo.com or follow Hotel Sogo on social media:
- Facebook: @HotelSogoOfficialPage
- Instagram: @hotelsogo
- TikTok: @hotelsogo.official
