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2025 MSME Awardees and finalists gather at the SM for MSMEs Wall of Champions, joined by executives from SM Supermalls and the Department of Trade and Industry (DTI), to celebrate their achievements and enduring contributions to their communities. The Wall of Champions serves as a powerful tribute to the resilience, innovation, and nationwide impact of Filipino micro, small, and medium enterprises.
SM Mall of Asia — SM Supermalls once again celebrated the heart of Filipino entrepreneurship with the unveiling of the 2025 SM for MSMEs Wall of Champions, a visual tribute to the resilience, innovation, and impact of micro, small, and medium enterprises across the country.
SM Supermalls Executive Vice President for Marketing Joaquin San Agustin together with DTI Assistant Secretary Leonila Baluyot officially unveil the MSME Champions’ Wall, marking the highlight of the ceremony.
In partnership with the Department of Trade and Industry (DTI), the annual ceremony honored this year’s Presidential Awardees for MSMEs:
- Nutridense Food Manufacturing Corp. – Medium Enterprise Awardee
- Pasciolco Agri Ventures – Small Enterprise Awardee
- Heaven’s Bakehaus & Enterprises – Micro Enterprise Awardee
Also recognized were the 2025 MSME Finalists, who have demonstrated excellence in community impact, innovation, and inclusive business growth. This year’s finalists include:
- Agriko-Multi-Trade & Enterprise Corp.
- House of Musa
- Gift of Grace Food Manufacturing Corp.
- Tonio’s Sisig
- Famous Belgian Waffles
- Siargao’s Bounty Seafoods Corp.
Together, these awardees and finalists represent diverse industries and powerful stories of Filipino entrepreneurship at its best. During his welcome remarks, Joaquin San Agustin, Executive Vice President for Marketing at SM Supermalls, highlighted the importance of providing meaningful platforms for MSMEs. “The Wall of Champions is more than a showcase — it is a tribute to Filipino grit and creativity. Behind every business that thrives in our malls is a story of courage, purpose, and community impact,” he said.
Joaquin San Agustin, EVP for Marketing at SM Supermalls, opens the ceremony with an inspiring message celebrating Filipino MSMEs and their contributions to national growth
Asec. Leonila T. Baluyut, DBA, Regional Operations Group and Officer-in-Charge of the Bureau of SME Development, also expressed DTI’s pride in seeing MSMEs gain national recognition and affirmed the agency’s support for programs that expand opportunities for entrepreneurs.
From the Awardees and Finalists
Left Photo: Pasciolco Agri Ventures Owner and General Manager Maura M. Pasciolco shares her story as this year’s Small Enterprise Awardee. Center Photo: Heaven’s Bakehaus proprietor Marc T. Claro delivers his heartfelt message as the Micro Enterprise Awardee, inspiring fellow entrepreneurs. Right Photo: Innovention Food Manufacturing Corp. President and CEO Euclid S. Cezar speaks on his journey as the 2025 Medium Enterprise Finalist and SM tenant.
Representing this year’s awardees, Maura Pasciolco, Owner of Pasciolco Agri Ventures – Small Enterprise Awardee shared “SM’s own beginnings from a humble shoe store that grew through perseverance and vision deeply resonates with our own story. Their support to MSMEs through the SM for MSMEs Foundation, together with DTI, exemplifies the power of collaboration in lifting small enterprises toward great impact. This award affirms the years we spent championing Filipino farmers and products, growing with purpose, sustainability, and pride. Being part of the Wall of Champions inspires us to aim higher and reach more Filipinos. If there’s one thing our story proves, it’s that no dream is too small to grow. We hope this recognition encourages more MSMEs to keep pushing, keep creating, and keep believing.”
Finalist Euclid Cezar of Innovention Food Manufacturing Corp. expressed optimism about the broader impact of the initiative “SM is like a big brother to smaller businesses like us. During the pandemic, we were only asked to pay what we can, 1000 or 1500 pesos. Only a big brother would do that. Being named a finalist is already a huge honor. It motivates us to expand, innovate, and bring our products to more communities. Seeing SM’s commitment to MSMEs gives entrepreneurs like us the confidence that growth is possible.”
Awardees proudly receive and display their tokens of recognition during the photo op segment of the program
The MSME Champions’ Wall, now displayed at SM Mall of Asia, highlights inspiring journeys of resilience, creativity, and community empowerment — serving as a beacon for more than 17,000 MSMEs thriving across SM malls nationwide. SM Supermalls remains steadfast in its mission to empower local entrepreneurs and strengthen the MSME ecosystem through long-term partnerships, accessible platforms, and inclusive opportunities for growth.
About SM Supermalls – MSMEs
Celebrating 40 Super Years of Evolving With You, SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 89 malls nationwide—marks a bold new era of connecting communities and redefining the malling experience through sustainability, innovation, and inclusivity. As the country’s biggest marketplace for MSMEs, SM champions Filipino entrepreneurship—empowering small businesses, driving local growth, showcasing homegrown talent, and fueling the Filipino spirit of enterprise. Be part of this success story—visit msme.smsupermalls.com or email [email protected] to grow your business with SM today!
