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Turn life’s little pauses into moments of kilig-filled escapes, action-packed breathers, or touching stories as Globe and Beetzee Play offer short, binge-worthy episodes for just Php 1 each through the GlobeOne app.
The first telco in the Philippines to collaborate with Beetzee Play, Globe is again redefining the mobile entertainment experience. GlobeOne users can now access seamless streaming, convenient top-ups, and Globe Rewards integration all in one place. No need to download a separate app or sign up on another platform. Simply open the GlobeOne app, tap Essentials on the dashboard and select Beetzee Play. Register your number and start watching the Piso Serye you love.
This partnership responds to two converging consumer trends: the rise of mobile-first, short-form content and the increasing need to deepen in-app engagement. Beetzee Play changes that dynamic by inviting customers to stay engaged through quick, emotionally resonant content designed specifically for mobile.
“We are always delivering ways for everyday life hacks and moments of delight to our customers, bringing happiness to them wherever we can, and our partnership with Beetzee Play does just that. We’re letting people choose what they want, when they want it, in quick but satisfying doses,” said Darius Delgado, Globe Chief Commercial Officer.
Globe introduced its latest Beetzee series titled “First Things Last” during The Blueprint event last August 27. The series revolves around a heartbroken Lisa, who after being dumped before a dream trip to El Nido, drunkenly searches online for a travel companion who shares the same name as her ex. When a stranger named DJ shows up, the two embark on three days of ‘firsts for the last time,’ blurring the line between healing and heartache until Lisa’s past comes calling.
Beetzee’s Piso Serye are bite-sized vertical dramas tailored for mobile phones and created for Filipinos who love teleserye, regularly scroll through TikTok and Reels, and prefer content in short bursts.
The Philippines ranks among the top consumers of short drama content in Southeast Asia, contributing to the global surge of over 475 million app downloads in 2024 alone. Globe’s highly engaged customer base, who open the GlobeOne app an average of 14 times per month, makes it an ideal platform for delivering localized, mobile-native content without disrupting user habits.
This appetite for quick, mobile-friendly viewing is part of a global trend. Short drama content reached over 475 million downloads in 2024, with the Philippines among the top adopters in Southeast Asia.
So whether you’re stuck in traffic, awaiting cooking time, or taking a rest in-between errands, Globe and Beetzee Play let you turn everyday pauses into a drama break, a feel-good break, or an action break.
