MANILA, Philippines – SM’s beloved furry friends, Maki, Matty, Shasha, and Sera are bringing the magic of friendship and joy to more children and communities with their debut as this year’s Besties of Joy.
The four loveable characters who were introduced this year as the band of official mascots for the SM Super Pets Club are now set to blend in fun and excitement to SM Cares’ Buy-One-Donate-One holiday campaign which transforms a simple plush toy purchase into an act of sharing, kindness, and community.
“SM has always known Filipino mallgoers as generous advocates for empowered communities—whether it’s by lending their time and effort to care for the environment or joining our pursuit for truly inclusive spaces,” said Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing.
“We see that generosity shine even brighter during the holidays for the Besties of Joy Campaign. Behind every Bestie bought are families choosing to give and communities coming together for a child to receive a new friend.”
Each Bestie brings in their distinct loveable personality to the season of giving: there’s Maki, the always-game foodie who never says no to an adventure; Matty, the dependable friend who’s always there to lend a helping paw; Shasha, the stylish shopper with an eye for great finds; and Sera, the fun-loving explorer who’s always ready for the next adventure.
Through SM Cares’ Buy-One-Donate-One initiative, every Besties of Joy pair purchased creates twice the reason to smile. Priced at PHP 380, each pair comes with two plush toys, making it easy for families and shoppers to turn a simple purchase into a meaningful act of sharing: one Bestie goes home with the customer, while the other is donated to a child through the campaign’s partner beneficiary organizations.
The campaign is also made possible with the support of Toy Kingdom, a long-time partner in helping bring smiles to children and families.
Besties of Joy 2026 is available at participating SM malls nationwide until December 25, 2026. Customers may visit participating Besties of Joy booths to find their Bestie match, learn more about beneficiary partners, and be part of a tradition that continues to spread joy through friendship.
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About SM Supermalls
SM Supermalls, a subsidiary of SM Prime Holdings Inc., is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home.
My SM. Your Most Loved Supermall.
About SM Cares
As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-
