Hotel Sogo and NCIP Forge Partnership to Support Indigenous Communities
A Memorandum of Understanding (MOU) was signed between the Hotel Sogo and National Commission on Indigenous Peoples (NCIP) towards a collaborative partnership of the lives of indigenous communities. The agreement includes joint initiatives such as education, calamity assistance, health, and support for the development and welfare of Indigenous Peoples (IPs) across the country. The momentous event took place at Eurotel North Edsa with key officers in attendance from both organizations.
Hotel Sogo was represented by Marketing Head Ms. Sue Geminiano and Advertising and Promotions Manager Ms. Mariel Quinto. Representing NCIP were Chairperson Jennifer Pia Sibug-Las and Executive Director Mervyn H. Espadero. Commissioner Gaspar A. Cayat of CAR & Region I delivered a virtual message from La Trinidad, supporting and commending the partnership.
Hotel Sogo’s Marketing Head, Ms. Sue Geminiano, delivered a message emphasizing the hotel’s commitment to making a meaningful impact in the community: “This event signifies the commitment of our partnership with NCIP as a demonstration of our love for this family”
Chairperson Sibug-Las, in her speech, emphasized the importance of the collaboration, “The signing of this MOU between the National Commission on Indigenous Peoples (NCIP) and Hotel Sogo, through its non-profit CSR arm, SOGO CARES, is a major step in our commitment to uplift communities. Today’s signing is more than just a formality; it is a commitment to our shared vision of a better future. Together, we bridge gaps to build better communities. Build better Indigenous Peoples Communities.”
As part of this partnership, IPs are provided with a 30% discount on accommodations in all Hotel Sogo branches.
NCIP Executive Director Mervyn H. Espadero concluded the event with a strong message, “NCIP as the lead agency that protects and promotes the rights and welfare of Indigenous Peoples always finds ways to empower Indigenous Cultural Communities with respect to their culture and traditions. The provisions outlined in our MOU signify a shared vision and mutual benefit to provide meaningful support and opportunity”.
