Friday , December 1 2023

Decathlon Philippines opens a new store in SM Fairview

Photo: L-R: Nic Roxas, Expansion Leader, Decathlon Philippines Fritz Lee, Business Development Manager, SM Supermalls Lea Sta Ana, Regional Operations Manager, SM Supermalls Johanna Rupisan, Senior AVP for Operations, SM Supermalls Eric Guinard, Chief Financial Officer, Decathlon Philippines Hon. Mayor Joy Belmonte, Quezon City Government Janella Landayan, Store Leader, Decathlon Philippines (Fairview) Geoff Tugade, Expansion Manager, Decathlon Philippines Fides Sarmiento, Operations Leader, Decathlon Philippines (Fairview) Severino Mendoza, Regional Leasing Manager, SM Supermalls

Global sports retailer Decathlon continues to expand its local footprint by opening a new concept store in SM Fairview.

The store will be the sixth one in the country, and the third store in partnership with SM Supermalls. Covering more than 2000 square meters, customers will be able to shop, test, and buy a wide variety of products for over 70 sports.

“We are happy to celebrate yet another milestone in our partnership with SM Supermalls with a brand new concept store at one of the busiest malls in Quezon City,” Hans Iff, Chief Executive Officer of Decathlon Philippines, shares. “We believe in sports as a main catalyst of sustainability, overall health and well-being, and in line with our mission to make sports accessible to the many, we look forward to helping even more Filipinos discover, rekindle, and pursue their love of sport.”

Steven Tan, President of SM Supermalls, shares: “With health and wellness now relevant more than ever, Filipinos have placed much value on having a healthy lifestyle. We are delighted that Decathlon has continued to grow with us here at SM Supermalls, with its latest branch at SM City Fairview. SM has always been the place for everyone to come together and experience new things. With our goal to continue making every Filipino welcome here at SM, we continue to support businesses like Decathlon that make sports more accessible for everyone.”

Decathlon Fairview, as with the previous concept stores in SM Mall Of Asia and North Edsa, incorporates innovative omnichannel features into the traditional store experience.

“Our concept store is built with the Filipino omnishopper in mind,” says Janella Landayan, Decathlon Fairview Store Leader. “ Our product offerings are not limited to what they see in-store – we encourage our sports users to access and browse and book their orders via store pickup, or have it delivered straight to their homes. We also have self-checkout kiosks, as well as digital payment options readily available at our cashiers, for a seamless shopping experience.”

But Landayan also ensures that the Decathlon experience doesn’t stop there. “With our ‘Satisfied or Satisfied’ customer promise, we ensure that our customers need only to worry about their sports journey. Our products can be tested in-store, and by being a Decathlon member for free, they benefit from a number of perks, including return and exchange, 2-year warranty on our products, and access to Decathlon sports events,” she shares.

Decathlon Fairview has been awarded with the EDGE green building certification,ensuring that the store demonstrates high-environmental performance in terms of water, energy and materials efficiency. This award makes Decathlon Fairview the first-ever mall store in the whole Philippines to reach this level of environmental certification. With the Decathlon Masinag store as a certified green building by LEED, this strengthens the company’s ongoing commitment towards making the planet a sustainable playground for sport.

In line with the Decathlon Philippines’ sustainability project, Decathlon Fairview will propose Ecodesigned products, as well as a Second Life section, where preloved Decathlon items are bought-back, repaired, and resold for a lower price. It will also have its staples like the Workshop, where shoppers can customize, repair and upgrade their sports items, and a community area where sports events will be hosted.

Visit Decathlon Fairview at the Upper Ground Level, Central Walk at SM Fairview, Greater Lagro, Quezon City. Shop online at Follow Decathlon Philippines on Facebook and Instagram.

About hataw tabloid

Check Also

Mr DIY Kramer 1

MR.DIY HOLI-DIY Event Shines Bright with Team Kramer at Ayala Malls Feliz
With Exciting Prizes & Meet and Greet with MR.DIY’s Celebrity Endorser

Host Nicolehyala (far left in photo) with Team Kramer Doug, Cheska, Kendra, Scarlett, and Gavin …

Bongbong Marcos Rodrigo Duterte

Partisano, Agila Party kinondena maugong na ‘destabilization plan’

NANAWAGAN ng isang armadong grupo, kinilala sa pangalang Partisano, sa mga manggagawa at mamamayan na …

112923 Hataw Frontpage

Para sa klarong refund sa customers dulot ng overcharging na WACC

HINIMOK ni Senador Win Gatchalian ang Energy Regulatory Commission (ERC) na madaliin ang pag-reset ng …

112923 Hataw Frontpage

Tinabla sa pamamalakaya

ni Rommel Sales WINAKASAN ang buhay sa pamamagitan ng pagbibigti ng isang 27-anyos mangingisda dahil …

SMFI Scholar 1

Education: A leverage for limitless aspirations
SM Foundation’s scholarship program empowers dreams of youth

In a world brimming with boundless possibilities, education serves as a powerful lever that propels …