MANILA, Philippines, 14th October 2026 – The most wonderful time of the year is almost here! Starting October 16, SM Supermalls will usher in the Christmas season with a series of tree-lighting celebrations nationwide, bringing families and friends together for the holiday traditions they look forward to year after year.
From October 16 to 25, SM Supermalls from Luzon to Mindanao will unveil their Christmas centerpieces in a series of festive launches. Each celebration promises a holiday experience of its own, with lively performances, special appearances by Santa Claus, and the much-awaited countdown that will illuminate each mall’s Christmas tree.
The designs and themes of this year’s installations remain a surprise until their respective lighting ceremonies, giving mallgoers even more reason to join the celebrations and witness the big reveal firsthand.
The Christmas Countdown Begins at SM Megamall
The Christmas countdown begins on Friday, October 16, as SM Megamall lights up its Christmas tree at 4:00 p.m. at the Mega Fashion Hall, Ground Level. The celebrations continue at The Podium on Sunday, October 18, at 4:00 p.m. at the Lumina Lobby, bringing a festive holiday unveiling to the heart of Ortigas.
On Tuesday, October 20, SM Aura welcomes the season at 2:00 p.m. at the Upper Ground Atrium. The excitement continues on Wednesday, October 21, as SM Mall of Asia unveils its Christmas centerpiece at 2:30 p.m. at the Central Atrium.
SM Aura welcomes the Christmas season with a festive display of Filipino holiday traditions, featuring colorful parol-inspired decorations and illuminated Christmas installations ahead of its tree-lighting celebration on October 20.
SM City North EDSA follows on Friday, October 23, at 4:00 p.m. at The Block Atrium. Meanwhile, S Maison joins the celebrations at 4:00 p.m. in the Main Atrium, inviting guests to discover its holiday centerpiece.
Each launch gives families and friends a chance to gather, enjoy festive entertainment, and witness the much-anticipated reveal of each mall’s Christmas centerpiece.
The Christmas Spirit Shines Across the Country
Beyond Metro Manila, SM Supermalls is bringing the Christmas festivities to communities across Luzon, the Visayas, and Mindanao.
On Friday, October 16, SM Seaside City Cebu welcomes the holidays at 11:00 a.m. at the Mountain Wing Atrium, sharing the honor of opening the nationwide celebrations with SM Megamall.
The festivities continue on Sunday, October 18, as SM CDO Downtown lights up its tree at 6:00 p.m. at the Event Center, bringing the Christmas spirit to Northern Mindanao.
On Wednesday, October 21, SM Lanang celebrates at 6:00 p.m. at The Atrium, welcoming Davao families to the season. The following day, Thursday, October 22, SM J Mall lights up its tree at 5:00 p.m. at The Atrium in Mandaue City, followed by SM City Clark at 6:00 p.m. at The Event Centre in Pampanga.
On Friday, October 23, SM Baguio joins the nationwide festivities with its Christmas tree lighting at 6:00 p.m. at The Atrium, bringing the holiday spirit to the City of Pines.
The nationwide launch series wraps up on Sunday, October 25, with SM City Fairview lighting up its Christmas tree at 6:00 p.m. at the Mini Atrium, bringing the celebrations to families in northern Quezon City.
Each launch brings a new opportunity to gather with loved ones, enjoy festive performances, and discover the holiday centerpiece that will transform the mall for the season.
More Holiday Magic Awaits at SM
The excitement continues long after the lights come on. Throughout the Christmas season, SM Supermalls will offer more reasons to celebrate, with surprise carolers, Santa sightings, and festive activities for the whole family to enjoy. Shoppers can also look forward to exclusive holiday deals in-mall and through the SM Malls Online app, making it easier to find gifts and prepare for the celebrations ahead.
Christmas is best celebrated together, and your most loved SM Supermalls invites everyone to welcome the season with family and friends. Mark your calendars, visit your nearest participating SM mall, and be there for the moment the lights come on. With festive performances, joyful gatherings, and a Christmas centerpiece waiting to be revealed, the holiday season is set to begin with maxed out experiences and memorable moments for everyone.
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About SM Supermalls
SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.
Through “My SM”, SM continues to evolve with the changing lifestyles of Filipino communities—creating places where people can discover, connect, move, play, and recharge through thoughtfully designed experiences, better connectivity, and spaces that bring everyday life closer together.
My SM. Your Most Loved Supermall.
